Now TV — Channels, Prices & Is It Worth It in 2026?

This guide breaks down what each Now membership costs in 2026, which channels you actually get, whether it's worth it for your household — and the alternative that delivers several times the content for a fraction of the stacked price.

What is Now TV and how does it work?

Now is Sky's streaming platform: instead of a satellite contract, you buy monthly 'memberships' for slices of Sky's content — Entertainment for the channel pack and box sets, Cinema for the movie channels, Sports for Sky Sports, plus day passes for one-off sport. It streams through an app on TV sticks, smart TVs, consoles, phones and browsers. The appeal is real: no dish, no engineer, cancel monthly. The catch is that each slice is a separate bill, and the slices you want have a habit of adding up to a satellite-sized total.

Now TV prices in 2026

Two details deserve emphasis. First, Boost: without it, streams are capped below full HD and carry ads — so the realistic price of any membership is the headline plus £6. Second, stacking: a household that wants entertainment, films and sport in proper quality is at roughly £60 a month — contract-free, but hardly cheap, and still missing the Champions League and everything on other broadcasters.

What channels do you get?

• Entertainment — the main Sky entertainment and documentary channels with a box-set library.
• Cinema — the Sky Cinema channels plus hundreds of on-demand films.
• Sports — the Sky Sports channels: Premier League share, F1, cricket, golf and more.
• Not included — TNT's Champions League, other broadcasters' sport, 4K on most content, and anything outside Sky's catalogue.

Is Now TV worth it?

For a single slice, sometimes. If all you want is one box-set binge, a month of Entertainment is a tidy £10 purchase. The value collapses as you stack: Entertainment + Cinema + Sports + Boost approaches what a full Sky contract costs, without the dish reliability — and you're still paying TNT separately for European football. Honest verdict: Now is worth it for occasional single-membership months, and poor value as a household's main TV service.

Now TV vs our IPTV subscription

What about Sky Stream?

Sky Stream is the other dish-free Sky option — a small box on a rolling or fixed plan, typically £25–£45+ a month depending on add-ons. It's a slicker experience than Now with the same fundamental limit: you're paying Sky prices for Sky's slice of TV, and sport plus movies push it toward bundle money. Everything in the comparison above applies — the content gap and the price gap both stay wide.

The smarter setup for most households

Keep whatever broadband you like, and put the TV side on a single IPTV subscription. You get the channels Now sells in pieces — entertainment, films and all the sport — plus the broadcasters Now can't offer, in one guide, in proper HD or 4K, with no Boost fee and no membership juggling. There's a free trial, so you can run it next to a Now month and compare like for like; our best streaming services guide has the wider market comparison.

Switch from membership-stacking in three steps

What broadband do you need?

IPTV streams over your normal internet connection, so a reasonable, stable broadband line is all you need — there is no special package required. As a rough guide, standard and high-definition channels stream comfortably on modest connections, while true 4K Ultra HD is more demanding and benefits from a faster, stable line. A wired Ethernet connection to your main TV device, or a strong 5GHz Wi-Fi signal, always gives a more reliable result than a weak wireless connection, especially during busy evenings.

If your connection cannot sustain 4K today, the same subscription still delivers a superb Full HD picture, and you can simply move up to 4K once you upgrade your line — there is nothing to re-purchase. Most UK households on a typical fibre connection have ample headroom for several simultaneous HD streams and at least one 4K stream at a time.

Outstanding value compared with traditional TV

The reason so many UK households are switching comes down to simple arithmetic. A traditional TV package with a sports add-on and one or two streaming services stacked on top routinely costs well over £80 a month. A single premium IPTV subscription delivers far more content — more channels, a bigger on-demand library and complete sports coverage — for a fraction of that, with no line rental, no equipment to hire and no long contract to escape.

• No 18 or 24-month contract — choose a term to suit you and renew only when you want to.
• No equipment rental — use the devices you already own.
• No stacking of separate bills — live TV, films, series and sport in one subscription.
• Lower the longer you commit — a multi-year plan brings the monthly cost down to just a few pounds.
• A free trial first — test everything on your own device before you pay.

Getting started today

Starting is genuinely fast. Choose the plan and term that suit you, tap the order button to open WhatsApp with your selection pre-filled, and send the message. We confirm your order, send your login details and a short device-specific setup guide, and you install a free player app and enter your details. Within minutes the channel list, on-demand library and 7-day guide load, and you are watching. If you would rather test the service first, just ask for a free trial in the same WhatsApp chat and we will set one up so you can see the picture quality and channel line-up on your own device before committing to anything.

Premium, 4K or Multi-Screen — which is right for you?

All three plan families carry exactly the same channels and on-demand library, so choosing between them is simply about picture quality and how many people need to watch at once. The Premium plan is the best-value choice for a single viewer or a main TV, streaming in crisp HD and Full HD on one device. The 4K plan adds true Ultra HD on priority high-bandwidth servers — the right pick if you own a 4K television and have a fast, stable connection, especially for sport and films on a big screen. The Multi-Screen plans are designed for families and shared homes, letting two, three, four or five screens watch completely different things at the same time on a single account.

If you are unsure, the simplest approach is to start with a short term or a free trial, see how the service performs on your own setup, and then choose the plan and length that fit your household. You can always message us on WhatsApp for a recommendation — tell us how many screens you need and what you most like to watch, and we will point you to the best-value option.

Everything included in your subscription

Whichever plan you choose, the content library is identical — the differences between Premium, 4K and Multi-Screen come down to picture quality and how many screens can watch at once, never the channels or films themselves. Every subscription gives you the complete package below.

Works on the devices you already own

There is nothing to rent and nothing to install on your wall. Your subscription runs on a standard player app with a simple login, so it works across the devices already in your home — and you can move it between them whenever you like. The Amazon Fire TV Stick is the most popular choice in the UK because it is cheap, tiny and powerful enough for smooth 4K, but Smart TVs, Android boxes, phones, tablets, Windows and Mac computers and dedicated set-top boxes all work just as well.

• Fire TV Stick (the 4K Max model is ideal for Ultra HD)
• Samsung, LG and Android Smart TVs via a compatible player
• Android TV boxes for a dedicated streaming hub
• iPhone, iPad and Android phones & tablets on the move
• Windows PCs and Macs in a player or web player
• MAG and other set-top boxes for plug-and-play setups

Set up in minutes, not days

There is no engineer visit, no satellite dish and no waiting in for an installation slot. Once you confirm your plan on WhatsApp, we send your login details and a short setup guide tailored to your device. You install a free player app, enter your details, and the channel list, on-demand library and 7-day guide load automatically. Most customers are watching within ten minutes — and if you get stuck at any point, a real person is a quick WhatsApp message away.

Reliable streams, real support

The two things that make or break an IPTV service are stability during peak hours and the quality of support when you need it. We provision our dedicated UK and EU servers with plenty of headroom for prime-time evenings and big sporting events, and our active anti-buffering technology automatically routes you to the fastest available node. Behind the technology sits genuine human support on WhatsApp — the same app you already use — so help is always close at hand. Combined with reasonable broadband at your end, that means a smooth, sharp picture exactly when you want to watch.

A channel line-up that covers the whole household

A good subscription has to work for everyone under one roof, not just one type of viewer. That is why the line-up spans every category a UK household actually watches, from the terrestrial favourites and entertainment networks to premium movie channels, the full spread of sport, children's channels, rolling news and factual programming. Alongside the live channels, the on-demand library means there is always something to watch even when nothing live appeals — complete box sets, the latest films and classic series, all ready to start whenever you like.

• Entertainment — the popular UK entertainment and lifestyle networks, in HD where available.
• Movies — premium film channels plus a deep on-demand cinema library of new and classic titles.
• Sport — every major UK sports broadcaster, all the live football, and the big fights and races.
• Kids & family — trusted children's channels and a family-friendly on-demand section.
• News & documentary — UK and international news, nature, history and science programming.
• International — a broad selection of channels from Ireland, Europe, North America and beyond.

Because the channel list is curated daily and the 7-day guide is refreshed continuously, you are never left scrolling past dead or duplicated channels — the experience stays as tidy and dependable as the traditional television it replaces, just with vastly more choice behind it.

Why order on WhatsApp?

Buying a subscription should be a quick, human conversation, not a maze of forms. When you choose a plan, the order button opens WhatsApp with your selection and price already written out — you simply send the message and we confirm. There are no card details to type on the site, no account to create and no automatic renewals to forget about. You always know exactly what you are ordering, you can ask any question before you commit, and you can arrange a free trial in the same chat. It is the simplest, most transparent way to subscribe.